As a Self-PublishedAuthor your first task is to FOCUS all your Marketing assets solely on your Audience.
DISCOVER YOUR AUDIENCE
Make their group your group
Promoting your product be it books, bobbles, bed-knobs, or broomsticks takes effective creative content.
Content needs to focus on a specifically targeted audience.
Example: ”Bittersweet” is a racy hot adult drama on Audio from author Robi Nix
The target audience must be listeners of racy, hot adult drama
Know your audience, the ideal folk that your product appeals to most. Targeting is a faster way to get to printable increased sales.
Ron Townsen author, "DaVinci Connection" added Audio to his book and now children young and old can listen to his Audiobook, with a Video Ad.
By the way, not only did we plan and build his content for marketing but we recorded and produced the actual Audiobook too. We add Audio to everything.